OMANZ Executive Board

Wayne Chapman – OMANZ Chair

CEO: QMS Media

Nick Vile

General Manager: Adshel


As General Manager I am responsible for Adshel New Zealand, including implementation and achievement of strategic sales goals in the New Zealand market, driving new business strategies and best-in-class service to our agency and direct clients. I come from a media background with over 9 years in senior media sales roles, including TV3 and start-up OGGI Digital.

What I like best about out-of-home advertising: In the hugely fragmented and ever-evolving media world that we currently live in, out-of-home is the one constant. We still commute, travel and spend time outside of our homes. There is no doubt that as it becomes more and more difficult for advertisers to engage with their target markets using electronic media, a well-considered out-of-home campaign has to be an important part of the media mix.

My favourite out-of-home campaign is: I don’t like to single out specific advertisers, but any campaign where the creative is both innovative and demonstrates an understanding of the medium. An example would be the Air NZ GottaGo campaign – simple and effective, plus integrated into social media, allowing all of New Zealand to literally have their work up in lights. A great showcase for out-of-home.

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Creative Updates

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Lotto NZ have underpinned their latest TVC for Lotto Powerball with the use of some exciting OOH special builds on APN Outdoor billboards in key locations across Auckland this July. Read More…

MAGGI’s latest ‘You and Maggi Cooking Up Fresh Ideas’ campaign to promote its new contemporary flavours has been boosted through a first in New Zealand – retail advertising panels that dispense a discount coupon for the range. Read More…

Latest News

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News Release 3rd May 2016

The Outdoor Media Association of NZ (OMANZ) reports another period of strong growth for the Out of Home industry with the release of Q1 2016 revenue figures today. Gross media revenue for the industry for Jan-March 2016 increased by 18% over the same period in 2015, reaching $20.2 million for the quarter. Read More…

News Release 17th November 2015
oOh!media today unveiled a first for Out Of Home engagement in New Zealand with the launch of its next generation of interactive retail screens loaded with unparalleled sensory features at ad:tech New Zealand. Read More…

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