MAGGI’s latest ‘You and Maggi Cooking Up Fresh Ideas’ campaign to promote its new contemporary flavours has been boosted through a first in New Zealand – retail advertising panels that dispense a discount coupon for the range.
Lipton Ice Tea cools down New Zealand with the launch of Taste the Brightside retail and campus campaign – February 2015
A peachy, pioneering idea by Lipton Ice Tea will tempt shoppers and students with a cool way to engage with advertising panels by pressing a button that will literally recreate a refreshing experience with oOh!Media NZ.
Toyota have succeeded in using the Roadside space effectively with their placements for their current Yaris campaign. While the car may not be the focal creative, the overall creative tells the story behind the car, which in itself creates emotions driving the audience’s desire for the Yaris.
Havaianas seem to always have an interesting creative. While the branding may not be the focal point of the creative, the images and colours used draw the consumer’s eye in and align with how Havaianas are often displayed in store.
The Sanitarium campaign is simple yet effective. The use of a bright block colour makes it stand out in any environment.
AECT have used the bus itself to help carry the creative. The message is simple and clear to read but still draws the attention to the overall creative itself.
HPA have turned a social attitude into a product. While at first this campaign looks like a campaign for alcohol, it makes the consumer take a double take with the tagline “Brewed by Clouds” “Not Beersies”.
World of Wearable Art Award Show have done well using multiple media formats recently. All of which stand out from a distance with the use of colour and a strong logo placement.