Campaign objective: Samsung took the opportunity to book all of QMS’ assets located in Britomart Train Station to create a station takeover to promote the new Samsung Note. Campaign solution: To see the full case study results, click here to download the Samsung Britomart Takeover Case Study PDF
Campaign objective: To celebrate Disney’s release of the latest instalment in the popular film franchise, ‘Star Wars: The Last Jedi’, QMS NZ launched a dynamic digital campaign powered by the Digilab to entice Auckland’s commuters to choose between the ‘light side’ or the ‘dark side’. Campaign solution: To see the full case study results, click […]
Campaign solution: Nescafe took the opportunity to book all of QMS’ assets located in Britomart Train Station to create a station takeover to promote the four flavours in the Nescafe Gold range. To see the full case study results, click here to download the Nescafe Case Study PDF
Campaign objective: To drive awareness of the new ‘Kiwi As’ range and to reinforce Bluebird’s iconic kiwi positioning. Campaign solution: Broadcast medium weight Adshel campaign Proximity placement to supermarkets and other points of purchase Two week duration Research Market: Auckland Target: 18 – 49 year olds Other media used: TV Key campaign results: 37% awareness […]
Campaign objective: To drive frequency of visits and increase average spend (through add-ons). Campaign Solution: Broadcast heavyweight Adshel campaign Proximity placement to restaurants and multiple market coverage Two-week duration Research market: Auckland Target: 15-39 years Other media used: TV, radio, online, other outdoor. Key Campaign Results: 47% awareness overall, and 51% in the target market […]
Campaign objective: To increase awareness and consideration. Campaign Solution: Large-format roadside posters Other media used: venue media, radio, newspapers, magazines, online. Key Campaign Results: 33% increase in aided advertising awareness 29% gain in incremental awareness, versus the non-outdoor campaign 33% increase in consideration for Nissan Navara during the campaign.
Campaign objective: To increase awareness and in turn drive purchase. Campaign Solution: Full bus back campaign One-month duration Auckland, Wellington, Christchurch Target: males 21-45 yrs, with core target of males 21-25 yrs. Key Campaign Results: 109% increase in awareness 8% increase in preference for Jim Beam. Amongst Jim Beam’s core target, 75% of this audience […]
Campaign objective: To drive awareness of the Panasonic Viera Bonus Wii promotion, close to point of purchase. Campaign Solution: Eye Shop Eyelites Proximity placement, in shopping malls, to retail outlets running the Panasonic promotion. Target: all people. Key Campaign Results: The most successful Viera Bonus Wii promotion to date Increase over projected sales by 92%. […]