Maximising Awareness Near Point of Purchase – Panasonic

Campaign objective: To drive awareness of the Panasonic Viera Bonus Wii promotion, close to point of purchase. Campaign Solution: Eye Shop Eyelites Proximity placement, in shopping malls, to retail outlets running the Panasonic promotion. Target: all people. Key Campaign Results: The most successful Viera Bonus Wii promotion to date Increase over projected sales by 92%. […]