Creating effective
out-of-home advertising

Your audience is on the go…

The audience for out-of-home is mobile. They’re out and about and don’t have a lot of time. As a result, you also have less time to reach them than you might for other media channels. This means that to ensure a successful campaign, creative development needs a more focused approach.

Creative Updates

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A peachy, pioneering idea by Lipton Ice Tea will tempt shoppers and students with a cool way to engage with advertising panels by pressing a button that will literally recreate a refreshing experience with oOh!Media NZ. Read More…

Toyota have succeeded in using the Roadside space effectively with their placements for their current Yaris campaign. While the car may not be the focal creative, the overall creative tells the story behind the car, which in itself creates emotions driving the audience’s desire for the Yaris. Read More…

Latest News

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News Release 18th March 2015


More Growth for Outdoor in 2014

The release of the ASA Advertising Turnover Report shows more good news for the Outdoor industry with total reported Outdoor revenue now at $83 million, representing 3.5% of all advertising spend in New Zealand and growth of 9.2% year-on-year. Read More…

News Release 18th March 2015

SYDNEY: APN Outdoor continues to cement its position as the unrivaled leader in large format digital Outdoor with the announcement today of two new Digital Billboards launching in Sydney. The new large format screens will take APN Outdoor’s total number of Digital Billboards to 28 nationally and mark the start of another significant expansion period that will see the company aim to add more than 50 digital sites across Australia and New Zealand before the year’s end. Read More…

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