Formats

Choosing the right format for your campaign

Outdoor media products come in numerous sizes, formats and configurations that suit a range of out-of-home advertising opportunities – allowing you to reach consumers where they live, work, play, drive, shop and commute.

Example:

  • An integrated multi-format outdoor campaign allows you to broadcast your message on mass-targeted large format billboards, and then tailor your message down further to specific audience, such as shoppers or travellers.

The majority of revenue generated by outdoor advertising is in the following formats:

ROADSIDE – BILLBOARDS

  • Standard (6mx3m)
  • Large format (supersites and spectaculars)
Formats

ROADSIDE – OTHER

  • Bus shelters/street furniture
Formats

TRANSIT

  • Bus interiors
  • Bus exteriors
  • Transit TV
Formats

PRECINCTS

  • Airport externals
  • Airport internals
  • Cross track train billboards
  • Station surround sound
Formats

RETAIL/LIFESTYLE

  • Shopping Centres
  • Universities
Formats

NB: Some of these formats are now available in digital as well as static options.