To drive frequency of visits and increase average spend (through add-ons).
- Broadcast heavyweight Adshel campaign
- Proximity placement to restaurants and multiple market coverage
- Two-week duration
- Research market: Auckland
- Target: 15-39 years
- Other media used: TV, radio, online, other outdoor.
Key Campaign Results:
- 47% awareness overall, and 51% in the target market
- 51% campaign recall
- Strong message out-take
- 63% thought the ads were for good value/cheap food.