Increasing brand consideration – Nissan Nivara

Campaign objective:

To increase awareness and consideration.

Campaign Solution:

• Large-format roadside posters
• Other media used: venue media, radio, newspapers, magazines, online.

Key Campaign Results:

• 33% increase in aided advertising awareness
• 29% gain in incremental awareness, versus the non-outdoor campaign
• 33% increase in consideration for Nissan Navara during the campaign.