Maximising Awareness Near Point of Purchase – Panasonic

Campaign objective:

To drive awareness of the Panasonic Viera Bonus Wii promotion, close to point of purchase.

Campaign Solution:

• Eye Shop Eyelites
• Proximity placement, in shopping malls, to retail outlets running the Panasonic promotion.
• Target: all people.

Key Campaign Results:

• The most successful Viera Bonus Wii promotion to date
• Increase over projected sales by 92%.

Want to know more? EYE Testimonial Panasonic NZ.