To drive awareness of the Panasonic Viera Bonus Wii promotion, close to point of purchase.
- Eye Shop Eyelites
- Proximity placement, in shopping malls, to retail outlets running the Panasonic promotion.
- Target: all people.
Key Campaign Results:
- The most successful Viera Bonus Wii promotion to date
- Increase over projected sales by 92%.
Want to know more? EYE Testimonial Panasonic NZ.