Lipton Ice Tea cools down New Zealand with the launch of Taste the Brightside retail and campus campaign – February 2015

A peachy, pioneering idea by Lipton Ice Tea will tempt shoppers and students with a cool way to engage with advertising panels by pressing a button that will literally recreate a refreshing experience with oOh!Media NZ.

In conjunction with oOh!, Lipton’s “Taste the Brightside” campaign gives hot and thirsty shoppers and students a refreshing spray of water mist when they hit a button on selected oOh! UniLites panels and a key ShopaLite location at Auckland’s Downtown Shopping Centre to help them cool off this summer. (See Latest News for more information.)

The “Taste the Brightside” campaign will be seen nearly one million times through oOh!’s University campus Study network and at Auckland’s Downtown shopping centre.

Locations:

  • Downtown Shopping Centre in Auckland’s CBD
  • Massey Auckland,  University of Auckland, Auckland University of Technology, Manukau University of Technology and Waikato University in Hamilton.

Lipton Ice Tea’s ‘Taste the Brightside’ campaign is supported by a larger OOH campaign across universities and shopping centres nationally.

Campaign:           Lipton Ice Tea ‘Taste the Brightside’

Client:                  Unilever

Media Agency:    SparkPHD