AUCKLAND: APN Outdoor is pleased to announce it has successfully retained the Christchurch Airport advertising business, extending its partnership with New Zealand’s second busiest airport to 2026.
APN Outdoor will invest in new opportunities for advertisers at Christchurch Airport, including new external and internal large and small format digital solutions to impact the entire passenger journey from commute to gate.
APN Outdoor Chief Executive Officer and Managing Director, James Warburton, said: “APN Outdoor has years of experience in bringing brands, activations and consumer engagement to life in airport environments and delivering strong results for our clients.
“Retaining the Christchurch Airport contract adds to what is already a very successful year for APN Outdoor on both sides of the Tasman.”
APN Outdoor Country
Head New Zealand, Mike Watkins, said: “We have a long and successful history with Christchurch Airport and we are delighted to have retained this contract.
“We look forward to working closely with Chri
stchurch International Airport Limited to further develop its already fantastic assets. The new developments will refresh the existing assets, deliver innovative and emerging technologies, and maintain a clutter-free environment for advertisers.
“The combination of Christchurch Airport and Auckland Airport, which APN Outdoor also represents, means advertisers can capture highly sought-after airport audiences with one conversation with one media company,” he said.
APN Outdoor will hire a South Island representative to service Christchurch Airport and local clients.
A record 6.57 million passengers travelled through Christchurch Airport in 2017. In the six months to 31 December last year, passenger movements increased 5.2% to 3.41 million. Almost 90% of all international travellers to the South Island enter via Christchurch Airport.
The 2017-18 summer was a strong period for the airport, particularly in terms of international passengers. As a result, for the third consecutive year, Christchurch Airport is on track to set a new annual passenger record, of around 7 million passengers.
Christchurch International Airport Limited Aeronautical and Commercial Director, Justin Watson, said: “It’s great to be re-signing with APN who have significant scale and expertise in outdoor advertising and who, like the airport, are embracing new technologies and innovation.”
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About APN Outdoor
APN Outdoor is the leader in outdoor advertising across Australia and New Zealand, with over 40,000 high-impact connection points in iconic and influential locations.
With a comprehensive, quality network that reaches 97% of Australians every day, APN Outdoor delivers scale, impact and effectiveness. Our focus on insights, powered by data, provides an unparalleled understanding of audiences, including where to find them and how to connect with them. At the heart of our business are innovative media solutions that amplify, engage and inspire action – ensuring our advertisers achieve smarter impact. It’s not outdoor without us.