The formats of
out-of-home advertising

Choosing the right format for your campaign

Outdoor media products come in numerous sizes, formats and configurations that suit a range of out-of-home advertising opportunities – allowing you to reach consumers where they live, work, play, drive, shop and commute.


An integrated multi-format outdoor campaign allows you to broadcast your message on mass-targeted large format billboards, and then tailor your message down further to specific audience, such as shoppers or travellers.

The majority of revenue generated by outdoor advertising is in the following formats:

Roadside – Billboards

  • Standard (6mx3m)
  • Large format (supersites and spectaculars)

Roadside – Other

  • Bus shelters/street furniture


  • Bus interiors
  • Bus exteriors
  • Transit TV


  • Airport externals
  • Airport internals
  • Cross track train billboards
  • Station surround sound


  • Shopping Centres
  • Universities

NB: Some of these formats are now available in digital as well as static options.

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News Release 3rd May 2016

The Outdoor Media Association of NZ (OMANZ) reports another period of strong growth for the Out of Home industry with the release of Q1 2016 revenue figures today. Gross media revenue for the industry for Jan-March 2016 increased by 18% over the same period in 2015, reaching $20.2 million for the quarter. Read More…

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