The formats of
out-of-home advertising

Choosing the right format for your campaign

Outdoor media products come in numerous sizes, formats and configurations that suit a range of out-of-home advertising opportunities – allowing you to reach consumers where they live, work, play, drive, shop and commute.

Example:

An integrated multi-format outdoor campaign allows you to broadcast your message on mass-targeted large format billboards, and then tailor your message down further to specific audience, such as shoppers or travellers.


The majority of revenue generated by outdoor advertising is in the following formats:


Roadside – Billboards

  • Standard (6mx3m)
  • Large format (supersites and spectaculars)


Roadside – Other

  • Bus shelters/street furniture


Transit

  • Bus interiors
  • Bus exteriors
  • Transit TV


Precincts

  • Airport externals
  • Airport internals
  • Cross track train billboards
  • Station surround sound


Retail/Lifestyle

  • Shopping Centres
  • Universities


NB: Some of these formats are now available in digital as well as static options.

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News Release 3rd May 2016

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