Maximising awareness near point of purchase – Panasonic

Campaign objective:

To drive awareness of the Panasonic Viera Bonus Wii promotion, close to point of purchase.

Campaign Solution:
  • Eye Shop Eyelites
  • Proximity placement, in shopping malls, to retail outlets running the Panasonic promotion.
  • Target: all people.
Key Campaign Results:
  • The most successful Viera Bonus Wii promotion to date
  • Increase over projected sales by 92%.

Want to know more? EYE Testimonial Panasonic NZ.