From: OMANZ <firstname.lastname@example.org> on behalf of OMANZ
Sent: Monday, 17 December 2012 1:54 p.m.
Subject: OMANZ - Out of Home update Dec 12
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Out-of-Home update: Dec 2012
17, December 2012
As 2012 comes to an end, a solid finish for the
year is laying the foundation for an improved 2013 for the Out-of-Home
industry. There are also encouraging global growth trends across
other markets and predictions of sustainable growth for years ahead.
OOH is a very dynamic and highly relevant media
channel with a new chapter just around the corner as development of new
technology provides future opportunities for brands to engage with their
target markets, utilising OOH as the gateway.
What is also worth bearing in mind is that the
closer the advertising message is to people as they live their everyday
lives, the more meaningful the message becomes in terms of connecting
with that audience. That means OOH will retain its relevance heading into
the future and is well-positioned to leverage its unique advantages in
order to deliver real balance and cut-through to advertisers campaigns.
So thank you for your support this year, and for
those of you heading off on your holidays next week, have a fantastic
break, and we wish you a wonderful and happy 2013.
In the Christmas spirit - Become Someone's Angel
Missions annual Christmas appeal is up on Adshel again this year with a
touching and beautiful wrap, highlighting the benefit of being a
Christmas Angel by making donations to the Auckland City Mission. SEE MORE
oOh!media finalise EYE Corp acquisition
finalisation of the EYE Corp acquisition marks an exciting new era for
the Australian and New Zealand OOH category. The combined company –
will trade under the oOh!media brand in Australia and will look to
transition the EYE brand in New Zealand over to oOh! in 2013. READ MORE
Out-of-Home advertising US style
See some of
the impactful examples of OOH advertising from the US, where advertisers
continue to increase their spending on OOH. READ MORE
Adshel providing clients next step in digital
looking for convenience and entertainment from their devices and the
media industry needs to ensure there are products that can satisfy.
Adshel is meeting these needs by working with clients to develop
campaigns that create engagement opportunities between brands and
consumers. READ MORE
James Bond is Out-of-Home
See the high
impact Out-of-Home advertising promoting the newly released 007 Skyfall
movie. SEE MORE
Emirates on The Roadside Giant
advertising on the new, unmissable mobile panel in town; The Roadside
Giant, part of a refreshed transit offering from iSite Media. READ MORE
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