From:                              OMANZ <info=omanz.org.nz@cmail1.com> on behalf of OMANZ <info@omanz.org.nz>

Sent:                               Monday, 17 December 2012 1:54 p.m.

To:                                   OmanzImformation

Subject:                          OMANZ - Out of Home update Dec 12

 

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Outdoor Media Association

Out-of-Home update: Dec 2012

Monday 17, December 2012

As 2012 comes to an end, a solid finish for the year is laying the foundation for an improved 2013 for the Out-of-Home industry.  There are also encouraging global growth trends across other markets and predictions of sustainable growth for years ahead.

OOH is a very dynamic and highly relevant media channel with a new chapter just around the corner as development of new technology provides future opportunities for brands to engage with their target markets, utilising OOH as the gateway.

What is also worth bearing in mind is that the closer the advertising message is to people as they live their everyday lives, the more meaningful the message becomes in terms of connecting with that audience. That means OOH will retain its relevance heading into the future and is well-positioned to leverage its unique advantages in order to deliver real balance and cut-through to advertisers campaigns.

So thank you for your support this year, and for those of you heading off on your holidays next week, have a fantastic break, and we wish you a wonderful and happy 2013.

Merry Christmas.

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