From:                              OMANZ <> on behalf of OMANZ <>

Sent:                               Tuesday, 19 February 2013 10:23 a.m.

To:                                   OmanzImformation

Subject:                          Out-of-Home update Feb 2013


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Outdoor Media Association

Out-of-Home update: Feb 2013

Tuesday 19, February 2013

2013 has started well for the out-of-home sector and we're looking forward to positive times ahead as the industry continues to leverage OOHs unique advantages and reinforce its relevance within campaign plans, in an increasingly fragmented media environment.

We've got plenty to share with you this month, so enjoy the read.

Over 2.5 million people see OOH in 7 days

Did you know that 2,543,000 people saw outdoor advertising in the last 7 days*?  And 1,074,000 see outdoor advertising at least once a day*. READ MORE

APN Outdoor acquires JAM Billboards

APN Outdoor has reached an agreement with JAM Billboards to acquire its remaining billboard licenses, effective from February 1st, 2013.  READ MORE

TV2 engage with ‘Lie Detectors’ & giant story books

The truthfulness of shoppers is being put to the test, with lie detectors placed in two of New Zealand’s major shopping centres during February. The specially built lie detectors utilise EYE’s retail advertising panels as part of an overall retail campaign to promote TV2’s return of Revenge, the hit series full of secrets, lies, and rumours. READ MORE

Wellington In A Pint update - The Beer & The Video

Last year we featured an industry first – beer being brewed inside an Adshel as part of the Wellington in a Pint initiative. Since then, Clemenger BBDO has recently produced a self-promotion video about the initiative and the final beers that were created. SEE THE VIDEO

Call for entries: AXIS 2013

Do you have an outstanding OOH creative execution or campaign that ran over the past 12 months that you think is worthy of an AXIS?  If so, CAANZ has announced its call for entries for the 33rd annual AXIS Awards with entries to be in by 4:00pm Monday March 18, 2013. READ MORE

See what's new from around the world

From DVD releases to bald heads, see what's new in OOH around the world. READ MORE

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