From:                              OMANZ <> on behalf of OMANZ <>

Sent:                               Thursday, 10 May 2012 2:33 p.m.


Subject:                          Out-of-Home update: May 12


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Outdoor Media Association

Out-of-Home update: May 12

Thursday 10, May 2012

There's plenty to share with you this month - see some innovative campaigns and find out who were the top OOH advertisers for 2011.  We've also repeated a couple of stories from last month that may not have opened for you due to a technical hitch. 

Enjoy the read.

Art not advertising

The idea behind the Nokia Lumia campaign was taking the 'Everyday' and making it 'Amazing Everyday'.  This was then applied to outdoor by converting standard outdoor advertising into beautiful pieces of artwork on APN Outdoor billboards. READ MORE

Adshel supports Wellington in a Pint

An industry first - beer is being brewed inside an Adshel light box as part of the Wellington in a Pint initiative. READ MORE

New outdoor information available

Nielsen, working in conjunction with OMANZ, has recently added a new layer of information to the out-of-home advertising expenditure report. READ MORE

Increase in demand at Auckland Airport

EYE has recently reported an increase in demand for ambient campaigns targeting domestic and international travellers at Auckland Airport. READ MORE

iSite Media finalists at CAANZ Media Awards

iSite Media have been nominated as finalists in the upcoming 2012 CAANZ Media Awards – for ‘Media Brand of the Year’. READ MORE

Who used OOH advertising during 2011?

See the top 5 advertisers in OOH media for 2011. READ MORE

BRONZE winning Out-of-Home campaign

Congratulations to Colenso BBDO for their BRONZE AXIS which was awarded for the Monteith's Crushed Cider campaign.  READ MORE

Stepping out at AXIS: Caught on camera

It seemed a great night was had by all at the AXIS awards.  For those of you who "stepped outside" and got your photo taken, or want to live vicariously through those that did, we've got the some great photos for your viewing pleasure. READ MORE

GOLD winning Out-of-Home campaign

Congratulations to Rapp Tribal for the Yellow Toolbox campaign which won a GOLD AXIS in the OOH campaign category.  READ MORE

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