Out-of-Home update - Nov 2012
Tuesday
6, November 2012
After what seemed like a long wet winter, finally
summer seems to be heading our way. This month, as always, we have
plenty to share with you, including a showcase of who's been advertising
Out-of-Home over the past few months.
Enjoy the read.
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The Roadside Giant: iSite Media Innovation
There is a
new, unmissable mobile panel in town; The Roadside Giant, part of a
refreshed transit offering from iSite Media. The Roadside Giant is the
fourth panel in the ‘Big 5’ offering with The Bus Back, The Kerbside, The
Roadside, The Roadside Giant and The Full Wrap. READ MORE
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SHOWCASE: See who's advertising Out-of-Home
Out-of-Home
advertising reaches people on the go. The advertisers featured are
just some who have utilised Out-of-Home media over the past few months to
create impact for their brand while reaching their target market. SEE THE PHOTOS
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APN Outdoor - The Special Build
APN Outdoor
saw an increase in the number of special builds installed across their
assets in October. Creative work for brands including Holden,
Beck's & Guinness used unconventional methods to deliver the message.
SEE MORE
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Adshel invites Adland to promote beach safety
Adshel has
joined forces with Surf Life Saving New Zealand for their annual Creative
Challenge. The event hopes to promote outdoor creativity, while
also driving home the Surf Life Saving message with $75,000 Adshel
campaign. FIND OUT MORE
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Who Put the Cat Out?
Congratulations
to Paul Scott who was voted the winner of the first OMANZ Out There
Challenge. His winning entry for the Put the Cat Out caption
competition has been seen on Out-of-Home inventory around Auckland during
October. SEE MORE
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OMANZ looks to the future
Phil Clemas,
General Manager of APN Outdoor has been re-elected as Chair of OMANZ, at
the recent AGM. “I am excited about Outdoor in New Zealand. New
technologies and innovations will spark fresh growth and audience
measurement will validate out-of-home advertising.” READ MORE
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Adshel Knockout winners receive their trophies
Following on
from the announcement of the Adshel Knockout (Q2) winners earlier this
year, the winning agencies were presented with their trophies - Saatchi
& Saatchi (creative) and Spark PHD (media). SEE THE PHOTOS
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