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Out-of-home updates: July 2011

Tuesday 19, July 2011

It's been a busy time for OMANZ members as the out-of-home advertising industry continues to go from strength to strength.  In this month's update see what they've been up to, check out the the latest revenue results, as well as access up-to-date resources for the upcoming RWC. 

Enjoy the read.

Out-of-home growth continues in 2011

The Outdoor Media Association of NZ (OMANZ) today announced further growth for 2011, with quarter two gross media revenue up 8.3% on same period last year.  READ MORE

Be seen out and about

In short, out-of-home advertising reaches people on the go.

Did you know that 2.3 million New Zealanders have seen outdoor advertising in the last 7 days? 

And 748,000 people see outdoor advertising at least once a day?  READ MORE

RWC 2011 - resource updates

See the latest resources detailing recent updates in relation to RWC 2011 and MEMA guidelines for clean periods, clean zones and transport routes.

READ MORE
 

Case study: increasing brand consideration

This month's featured case study demonstrates how out-of-home advertising increased awareness and consideration for Nissan Nivara.

READ MORE

Adshel creates impact for HOP

To ensure the brand stood out and had maximum impact, Adshel recently created a bubble machine for Auckland Transport’s HOP – the newly launched brand for public transport integrated ticketing in Auckland.  

READ MORE

EYE’S NEW LANDSCAPE DIGITAL NETWORK IMPACTS 2.7M SHOPPERS

EYE has expanded its Landscape Digital network across premier shopping centre locations in New Zealand.

READ MORE



POWERADE CHALLENGES iSITE MEDIA

iSite Media has bought Powerade’s 9km interactive running course to life with the installation of a 18.7m x 3m Spectacular “official challenge leaderboard” billboard situated on Auckland’s waterfront. READ MORE