From: OMANZ [email@example.com]
Sent: Tuesday, 31 May 2011 12:29 p.m.
To: Jo Davenport
Subject: OMANZ Updates - May 2011 - Preview
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Out-of-home updates: May 2011
31, May 2011
As winter starts to close in upon us, there's no
slowing down in the out-of-home market. The OMANZ members are busy
planning and implementing campaigns with their clients & agencies,
and also taking bookings for remaining inventory in the lead up to this
In this month’s update, see the news about
OOH at both Christchurch and Wellington airports, as well as
confirmation of the RWC clean zones. We've also included some guidelines
to assist you with enhancing the effectiveness and longevity of your OOH
Enjoy the read.
What media operators
are members of OMANZ?
currently 5 media operators who are members of OMANZ. Collectively
they contribute more than 88% of total out-of-home (OOH) advertising
industry revenue. Each of the members are dedicated to raising the
profile of out-of-home advertising in New Zealand, and in joining OMANZ
have made a commitment to constantly seek to improve professional
practice within the industry. To learn more about the OMANZ media display
members READ MORE.
Factors affecting the
longevity of an out-of-home ad
shown there are a number of factors which may shorten or lengthen the
effective life of an out-of-home advertising campaign.
Here are some
guidelines to assist you in determining how you can enhance the
effectiveness of your advertising and when it may be time to change your
creative. READ MORE
RWC clean zones announced
clean zones, clean transport routes and clean periods for the Rugby
World Cup 2011 have now been established. READ MORE
Case study: increasing brand visibility
month's featured case study demonstrates how out-of-home increased
brand visibility for Jim Beam. READ MORE
International creative showcase
some of the great images showcasing international out-of-home
advertising. READ MORE
....and the winners are....
to everyone for signing up to the regular OMANZ updates. 5
lucky people have won $50 iTunes vouchers. READ MORE
ISITE MEDIA'S NEW INNOVATION READY
FOR RWC 2011
Media are currently installing the biggest brand advertising
digital screen available at any airport in New Zealand. READ MORE
NEW CHRISTCHURCH AIRPORT TERMINAL
SHOWCASES PREMIUM AIRPORT OOH
the new assets APN Outdoor has developed in the new terminal is the
highly impressive 6m x 2m HD LCD digital panel that greets all airport
arrivals at the main entrance. READ MORE
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