Out-of-home updates: May 2011

Tuesday 31, May 2011

As winter starts to close in upon us, there's no slowing down in the out-of-home market. The OMANZ members are busy planning and implementing campaigns with their clients & agencies, and also taking bookings for remaining inventory in the lead up to this year’s RWC.

In this month’s update, see the news about OOH at both Christchurch and Wellington airports, as well as confirmation of the RWC clean zones. We've also included some guidelines to assist you with enhancing the effectiveness and longevity of your OOH advertising.  

Enjoy the read.
 

What media operators are members of OMANZ?

There are currently 5 media operators who are members of OMANZ.  Collectively they contribute more than 88% of total out-of-home (OOH) advertising industry revenue. Each of the members are dedicated to raising the profile of out-of-home advertising in New Zealand, and in joining OMANZ have made a commitment to constantly seek to improve professional practice within the industry. To learn more about the OMANZ media display members READ MORE.

Factors affecting the longevity of an out-of-home ad

Studies have shown there are a number of factors which may shorten or lengthen the effective life of an out-of-home advertising campaign.  

Here are some guidelines to assist you in determining how you can enhance the effectiveness of your advertising and when it may be time to change your creative.  READ MORE