From:                              OMANZ <info@omanz.org.nz>

Sent:                               Tuesday, 22 November 2011 10:12 p.m.

To:                                   jo

Subject:                          OMANZ updates Nov 11

 

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Outdoor Media Association

Out-of-home updates: Nov 11

Tuesday 22, November 2011

With the Rugby now over and the warm days starting to stretch out we're all looking forward to the start of summer.  This month we've got some great creative to show you and prizes for you to win. We've also detailed some new and insightful research about the opportunity to influence shoppers using OOH media.  

Enjoy the read.

Carlsberg exhibits outstanding outdoor advertising

Barnes, Catmur and Friends have created an exceptional out-of-home campaign for Carlsberg using APN Outdoor billboards across New Zealand.  With stunning use of colour and a simple concise message, the creative for Carlsberg  is a perfect example of well designed and effective outdoor advertising.  READ MORE

Summer's here!

Summer's here!

See a couple of good creative examples that have been posted on iSite Media inventory by advertisers to capture the start of summer. READ MORE

OOH - the last chance to influence purchase

Recent research out of the UK suggests only 13% of shoppers stick to a shopping list; this provides advertisers with the potential to influence buying decisions in the "last window of influence". READ MORE

 

Tell us what you know about OOH...and win!

As we head into the Festive season, it’s a great time to give away some prizes.

Correctly answer the questions below, and go into the draw to win 1 of 3 $50 gift cards to be used at your favourite store.* READ MORE




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