Sent: Thursday, 20 October
2011 10:15 p.m.
Subject: OMANZ updates Oct 11 -
What a result!
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Out-of-home updates: Oct 2011
20, October 2011
As we eagerly wait for the result of the big game
this weekend, we've got more impactful OOH advertising to share with you,
as well as the positive OOH revenue results for Q3. We've also
detailed a good case study, which demonstrates the effectiveness of out-of-home
advertising and have news about OOH innovation.
Enjoy the read.
together more out-of-home advertising that's been on show
during October. Some of the examples are highly creative, and others
demonstrate how ‘less is more’ when it comes to creating impact and
getting the message across to the target market via out-of-home
advertising. READ MORE
OOH continues to go
from strength to strength
Media Association of NZ (OMANZ) has announced further growth for
2011; with an impressive Q3 gross media revenue increase of 35.5% over
the same period last year. READ MORE
Case Study: driving
featured case study demonstrates how out-of-home advertising increased
brand awareness for Bluebird 'Kiwi As' chips. READ MORE
Yellow Toolbox pushes
were tasked with the job of promoting Yellow’s new marketing tool
“yellowtoolbox.co.nz”. As part of the media mix they selected key APN
Outdoor billboards on which they delivered six unique creative
executions. READ MORE
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