From:                              OMANZ <info@omanz.org.nz>

Sent:                               Thursday, 20 October 2011 10:15 p.m.

To:                                   jo

Subject:                          OMANZ updates Oct 11 - What a result!

 

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Outdoor Media Association

Out-of-home updates: Oct 2011

Thursday 20, October 2011

As we eagerly wait for the result of the big game this weekend, we've got more impactful OOH advertising to share with you, as well as the positive OOH revenue results for Q3.  We've also detailed a good case study, which demonstrates the effectiveness of out-of-home advertising and have news about OOH innovation.

Enjoy the read.

CREATIVE SHOWCASE: October

We've gathered together more out-of-home advertising that's been on show during October. Some of the examples are highly creative, and others demonstrate how ‘less is more’ when it comes to creating impact and getting the message across to the target market via out-of-home advertising.  READ MORE

OOH continues to go from strength to strength

The Outdoor Media Association of NZ (OMANZ) has announced further growth for 2011; with an impressive Q3 gross media revenue increase of 35.5% over the same period last year.  READ MORE

Case Study: driving brand awareness

This month's featured case study demonstrates how out-of-home advertising increased brand awareness for Bluebird 'Kiwi As' chips.  READ MORE

Yellow Toolbox pushes outdoor innovation

Starcom/DDB were tasked with the job of promoting Yellow’s new marketing tool “yellowtoolbox.co.nz”. As part of the media mix they selected key APN Outdoor billboards on which they delivered six unique creative executions.  READ MORE




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