From:                              OMANZ <info=omanz.org.nz@cmail4.com> on behalf of OMANZ <info@omanz.org.nz>

Sent:                               Thursday, 13 September 2012 10:15 a.m.

To:                                   OmanzImformation

Subject:                          Cash & Glory - Out-of-Home update Sept 12

 

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Outdoor Media Association

Out-of-home update: September 2012

Thursday 13, September 2012

As the days finally start to get longer and the weather shows signs of warming up there's plenty going on in the world of out-of-home advertising. See the positive initiatives from OMANZ media operators and some interesting OOH research.  Also check out the OMANZ Out There Challenge for a chance to win Cash & Glory! We look forward to seeing your entries.

Enjoy the read.

Get out there with the Out There Challenge

Imagine if there was no impediment for you to create your own little bit of Outdoor magic.  OMANZ is excited to launch the Out There Challenge - a series of challenges that gives both marketers and agency folk the opportunity to have some fun with the medium.  READ MORE

Out There Challenge #1 NOW LIVE

The first OMANZ Out There Challenge - PUT THE CAT OUT caption challenge is now live.  Click here to enter for a chance to win CASH & GLORY!

The Customer Journey

Recent overseas research has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey. READ MORE & SEE THE VIDEO

Fly Buys 'Sweet' billboard

To coincide with the launch of the Fly Buys August 'Sweet Deals' campaign, Fly Buys and iSite Media installed a delicious treat for travellers at Wellington International Airport - an edible billboard! (Well almost). READ MORE

New 55" Traveller LCDs at Christchurch Airport

The latest addition to APN Outdoor’s premium OOH offering at Christchurch International Airport is a brand new Traveller LCD Pack utilising seven huge 55” screens. With these seven touch points positioned strategically across the Airport, this pack will reach over 900,000 monthly visitors to the integrated airport terminal. READ MORE

Eye launch new online campaign planning tool

As part of their recent website re-launch Eye has created a new Out-of-Home Campaign Planning Tool.  Integrated with Google Maps the tool enables users to search, view and play with Eye’s inventory, giving clients the chance to invent possibilities and quite literally try before they buy.  READ MORE

Marmageddon strikes a Knockout punch

After an epic online battle, the Adshel Knockout Q2 2012 champion has been decided. Weighing in at a massive 557 votes Saatchi & Saatchi’s Marmite campaign took the title! READ MORE




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